For each of us on the PRIXM team, social platforms have been the place to share our story, stay in touch (the majority of our team actually “met online”!) and create communities. But in early 2017, something changed. Though we couldn’t put a finger on it, we could all feel it and knew we had to do something about it. What started with hesitant conversations (“are you feeling what I’m feeling??”) led to the spine-tingling realization that we were going to build a new social app. Though feeling much like David taking on Goliath (and being called crazy more than once), we knew that waiting or hoping for another big company to do it was implausible.
As we started to pour our time and resources into our little app, we were shocked to watch the big social platforms continue to morph. And as their platforms morphed, user behavior did too. Platforms that once were safe spaces to connect, became portals of distraction, time suck, and consumerism. They drove society to a new level of obsession with status, image and likes. Most painfully, they created entirely new categories of social and mental health problems as youth and adults became addicted to social media and their online lives.
Yet despite these issues, we remained convinced that there is a great purpose for social platforms. Social platforms, at their best, connect us. They create powerful connective communities. They give us the power to document and share our stories.
Social platforms, at their best, connect us. They create powerful connective communities. They give us the power to document and share our stories.
It is out of this powerful belief that we created PRIXM. Our purpose in creating PRIXM was never to become the next social media moguls. As business owners, parents, and friends, we’ve created PRIXM to take back the power of technology to connect us, to empower us to share our stories, and to give the world back our powerful connective communities.
We can’t wait for you to join us.